Savor Food Tours
AI Inquiry Assistant
- Respond to inquiries in minutes, not hours
For private tours, the #1 factor for closing sales was response time.
Savor's staff spend much of their time on-the-go, and so lucrative leads sometimes waited for hours for a response. In a competitive industry, that's not acceptable. They needed to be able to send an informed response in minutes, even from the heights of Machu Picchu.
See How It Works →
THE RESULT
A chronically red KPI
became a strategic strength
The clarity that speed to lead is our number one factor to close a deal, and that our lead times were just way too long since me 'being online' was the bottleneck - was killing our close rates.
- Annie Sim, Owner · Savor Food Tours
The Challenge
Lucrative leads sometimes sat for hours before they were seen. Salespeople needed to be trained to use the 7 supporting systems.
Whichever manager was available responded to inquiries as soon as they could, but prioritizing the guests in front of them often meant inquiries slipped to the end of the day. Savor tried an off-the-shelf AI support assistant, but it didn't have the ability to connect to their live data, and its responses were worse than nothing.
Building on top of their Data Warehouse, we created a custom inquiry bot that can answer correctly with live availability and pricing. And through the auxiliary Knowledge Base it's knowledgeable about routes, dietary restrictions, or custom tour options. It drafts responses to inquiries right in Slack, where staff can send it with a 👍. Or, ask for a revision with a reply and then send it. Savora even learns by taking lessons from replies automatically.
Responding to a web lead within 5 minutes, instead of 30:
Source: Lead Response Management Study, Dr. James B. Oldroyd (MIT) with InsideSales.com (PDF)
What We Built
A well-informed AI Assistant which can give informed answers, in the client's own voice, instantly.
Their Voice
Savora's writing style is distilled from real Savor sales emails.
Thumbs Up to Send
👍 in Slack sends from their own inbox.
Recognizes People
Looks up names and emails in the CRM for context.
Knows the Company
A live, editable Knowledge Base with answers about routes, policies, and process.
Learns
Remembers feedback given in Slack and applies it in the future.
A/B Templates
For empty inquiries, a canned response is used.
All without giving full access to anyone's email inbox or any sensitive information.
See Savora at Work
What Changed
Instead of hiring someone willing to do 24/7 inbox monitoring, they hired a salesperson.
Anyone on the core leadership team can 👍 a draft email from their phone if it comes in after-hours.
Confident in speed-to-lead, they can focus on demand generation.
Speed-to-lead is now tracked as a KPI in minutes instead of hours.
Full sales funnel visibility for the leadership team.
Having a system that is modernized, personalized, built off our data, and can respond automatically, or by our preference with a 'thumbs up' has decreased our speed to lead significantly.